The modern beauty landscape thrives on authentic craftsmanship, dedication, and personal ambition. Among the inspiring figures making a prominent mark in the professional hair care industry is Toriah Mimms, widely known as Toriah Lachell. Known across the United States as a visionary beauty entrepreneur, master curl specialist, and dynamic social media personality, she has built an incredible career ground-up through sheer determination, technical skill, and an unwavering commitment to empowering individuals with natural hair. While many first encountered her name through high-profile media coverage surrounding her personal life, her true narrative centers on her business acumen, resilience as a young mother, and the establishment of her flagship hair brand.
Born and raised in the heartland of America, Toriah Mimms recognized early on that defining one’s destiny requires continuous learning, discipline, and passion. Rather than allowing public scrutiny to dictate her story, she transformed her deep love for hair care into a flourishing commercial enterprise. Today, she stands as the proud founder of The Curl Bar, a celebrated salon enterprise dedicated to helping people embrace, maintain, and celebrate their natural curl patterns. Her journey serves as an uplifting testament to modern female empowerment, demonstrating how personal challenges can be channeled into remarkable entrepreneurial triumphs.
Toriah Mimms Quick Reference & Profile Summary
| Full Name | Toriah Lachell Mimms |
| Professional Name | Toriah Lachell |
| Date of Birth | February 6, 2000 |
| Place of Birth | St. Louis, Missouri, United States |
| Current Residence | Boston, Massachusetts, United States |
| Ethnicity | African-American / Mixed |
| Nationality | American |
| Height | 5 ft 8 in (173 cm) |
| Weight | ~130 lbs (59 kg) |
| High School | McCluer North High School (Florissant, MO) |
| Education & Training | Empire Beauty School (Cosmetology), Certified DevaCurl & Rezo Cut Specialist |
| Profession | Master Curl Stylist, Entrepreneur, Beauty Educator |
| Business / Brand | The Curl Bar (Somerville / Boston, MA) |
| Children | 1 (Jayson “Deuce” Christopher Tatum Jr., born Dec 6, 2017) |
| Ex-Partner | Jayson Tatum (NBA Player, Boston Celtics) |
| Estimated Net Worth | $500,000 – $2,000,000 |
Early Life and Childhood Foundations in St. Louis
The story of Toriah Mimms begins on February 6, 2000, in St. Louis, Missouri. Growing up in a culturally rich environment, she was raised by her mother, Julie Gibbs, and her stepfather, John Gibbs. From a young age, her family encouraged a strong work ethic, personal integrity, and active participation in community life. Growing up in Missouri provided her with grounded midwestern values that would later serve as the foundation for her professional resilience and grounded personality. Her upbringing was marked by close family bonds, which instilled in her a profound sense of self-worth, motivation, and creativity.
Throughout her formative childhood years in St. Louis, Toriah Mimms displayed a diverse range of talents. She was energetic, outgoing, and deeply interested in both physical athletics and creative self-expression. Friends and family members often remarked on her natural leadership qualities and her ability to bring people together. These early personality traits foreshadowed her eventual success in managing a customer-facing business where communication, empathy, and interpersonal warmth are vital ingredients for long-term customer satisfaction and brand loyalty.
High School Years, Athletic Achievements, and Early Passions
During her teenage years, Toriah Mimms attended McCluer North High School in Florissant, Missouri. High school was a transformative period where she balanced rigorous academic work with competitive high school athletics. She was an exceptionally talented athlete who competed in varsity soccer and softball throughout her high school tenure. Playing organized team sports honed her competitive spirit, time management skills, and physical discipline—qualities that proved invaluable when she later transitioned into the demanding world of small business management and professional cosmetology.
Beyond sports, her high school years marked the initial spark of her interest in beauty and personal styling. Like many young women navigating their teenage years, Toriah Mimms began experimenting with natural hair textures and styling techniques. Recognizing a widespread lack of education regarding chemical-free hair care, she immersed herself in learning proper curl care methodologies. What started as a personal curiosity gradually transformed into an authentic passion, as she began offering advice, styling assistance, and maintenance tips to close friends, schoolmates, and family members looking to embrace their natural hair textures.
High School Romance with NBA Star Jayson Tatum
It was during her time in Missouri that Toriah Mimms met Jayson Tatum, who was then an emerging high school basketball standout attending Chaminade College Preparatory School. The two young students connected in August 2014 and quickly formed a close teenage bond. As their high school romance blossomed, Jayson Tatum was rising to national prominence as one of the top basketball prospects in the United States, while Toriah Mimms continued to pursue her high school education, athletic competitions, and growing interest in styling. Their relationship represented a classic high school partnership built on mutual encouragement and shared youth.
As Jayson Tatum completed high school and transitioned to play college basketball at Duke University before entering the 2017 NBA Draft, their relationship faced the natural pressures of high-profile athletic stardom and evolving individual priorities. While their romantic partnership eventually concluded as both individuals stepped into adulthood, they maintained a respectful, supportive, and enduring connection centered around shared life experiences, mutual respect, and the well-being of their growing family. Their shared history remains an important chapter in both of their respective personal journeys.
Welcoming Son Deuce Tatum and Embracing Young Motherhood
A defining turning point in the life of Toriah Mimms arrived on December 6, 2017, when she gave birth to her son, Jayson “Deuce” Christopher Tatum Jr.. Becoming a mother at the age of seventeen was a profoundly transformative experience that required tremendous emotional maturity, courage, and personal resolve. Rather than stepping back from her long-term career aspirations, the arrival of young Deuce Tatum served as a massive catalyst for her ambition. She was determined to build a successful, independent career that would make her son proud and secure a prosperous future.
Motherhood inspired Toriah Mimms to double down on her professional goals with relentless commitment. Navigating the delicate balance of early motherhood alongside career preparation required incredible focus and time management. Her son Deuce Tatum quickly grew into a beloved public figure in his own right, often seen alongside his father at NBA games, but his primary day-to-day foundation and character development were nurtured under the loving, structured guidance of his mother. Her devotion to raising a polite, grounded, and joyful son has earned her widespread admiration from fans across the country.
Successful Co-Parenting Strategy and Family Priorities
Navigating post-relationship dynamic under the bright lights of national sports media can be challenging, but Toriah Mimms and Jayson Tatum have set an exemplary standard for modern co-parenting. Recognizing that their son’s happiness and emotional stability came first, both parents established a supportive, collaborative, and seamless co-parenting framework. To ensure that Deuce Tatum could maintain a close, consistent relationship with both of his parents as his father established his professional basketball career with the Boston Celtics, Toriah Mimms made the strategic decision to relocate to the Boston, Massachusetts area.
This relocation allowed for shared parental responsibilities, ensuring that their son enjoyed a rich, stable upbringing filled with love from both sides. Fans and media commentators frequently praise Toriah Mimms for her gracious, mature approach to co-parenting. She has consistently maintained a private, dignified stance regarding her personal family life, keeping the focus entirely on constructive parenting, personal growth, and business development. Her ability to foster a peaceful home environment has allowed her son to flourish while maintaining close bonds with his extended family.
Education and Professional Hair Care Training at Empire Beauty School
Driven by her ambition to build a lasting career in the beauty sector, Toriah Mimms pursued formal professional education to back up her natural styling talents. Following high school, she enrolled at the renowned Empire Beauty School in Boston, where she undertook comprehensive coursework in cosmetology, hair health, sanitation, chemical compositions, and salon management. Her time in cosmetology school provided her with essential technical training, enabling her to master the intricate science of hair care while refining her practical execution.
Recognizing that texture-specific hair care required specialized knowledge beyond standard cosmetology curricula, Toriah Mimms aggressively pursued advanced certifications. She earned credentials as a certified DevaCurl stylist, completed advanced training through Cut It Kinky, and mastered the world-renowned Rezo Cut technique. These elite certifications positioned her as a true subject-matter expert in curly, coily, and wavy hair care. Her extensive educational background established a solid foundation of authority, trust, and technical excellence that would define her career as a master curl specialist.
The Founding of The Curl Bar Boston Salon
Armed with specialized certifications, hands-on salon experience, and a clear entrepreneurial vision, Toriah Mimms officially launched her landmark salon business, The Curl Bar, located in Somerville, Massachusetts (serving the broader Boston area) in 2021. The opening of The Curl Bar represented the culmination of years of hard work, self-taught experimentation, and rigorous formal training. Her goal was simple yet revolutionary: to create an inclusive, educational salon space specifically designed to help clients embrace, restore, and care for their natural curl patterns without relying on harsh chemical straighteners or damaging heat tools.
From its inception, The Curl Bar distinguished itself from traditional beauty parlors by offering a holistic, client-centered approach. Rather than merely styling hair for immediate aesthetic appeal, Toriah Mimms designed customized consultation experiences that taught clients how to maintain their hair health long after leaving the salon chair. The salon quickly developed a dedicated following, attracting diverse clients from across the region who sought specialized care, custom curly cuts, hydration treatments, and expert guidance tailored precisely to their unique curl textures.
Specializing in Natural Curls and Texture Empowerment
At the core of the business philosophy championed by Toriah Mimms is the belief that natural hair texture should be celebrated rather than altered or concealed. For decades, societal standards often pressured individuals with curly, coily, or kinky hair to rely on chemical relaxers or continuous heat processing. As a passionate advocate for texture empowerment, Toriah Mimms built her brand around dismantling these pressures, educating clients on hydration science, product ingredients, and proper detangling methods.
Her technical expertise encompasses complex curl shaping, custom color applications optimized for delicate curly strands, and deep restoration treatments designed to revive damaged hair patterns. By focusing on gentle, health-first methodologies, Toriah Mimms earned a reputation as one of the premier curl care experts in the New England area. Clients frequently praise her salon for providing a transformative space where individuals can reconnect with their natural beauty and gain lasting confidence in their personal hair journeys.
Expanding Educational Courses and Digital Presence
Recognizing that physical salon capacity naturally limits the number of people an artist can reach, Toriah Mimms expanded her business footprint into the digital education arena. Leveraging her vast knowledge and social media audience, she developed comprehensive digital learning resources, including The Curl Bar Curl Course. This structured online educational program was designed to teach clients, natural hair enthusiasts, and aspiring stylists step-by-step techniques for washing, styling, preserving, and managing curly hair from the comfort of their homes.
Through engaging video content, step-by-step tutorials, and informative social media posts on platforms like Instagram, Toriah Mimms built a strong digital presence. Her authentic, relatable approach to content creation—blending practical hair tips with glimpses of her entrepreneurial life—resonated with thousands of online followers. By sharing accessible education online, she successfully scaled her brand beyond physical geographic boundaries, establishing herself as a respected digital creator and beauty educator.
Financial Success, Net Worth, and Commercial Milestones
Through her salon operations, digital course offerings, brand collaborations, and smart financial management, Toriah Mimms has achieved impressive commercial success. Industry analysts estimate her total net worth to be approximately $500,000. This financial stability reflects her strong business acumen, high client retention rates, and continuous demand for her specialized styling services. Building a profitable business as a young woman of color highlights her capacity for long-term planning, brand building, and financial discipline.
Her financial autonomy is a source of great personal pride. Rather than relying on public attention or external support, Toriah Mimms chose to build her own enterprise from the ground up, proving that expertise, passion, and strategic planning yield lasting financial success. Her commercial achievements serve as an encouraging blueprint for aspiring entrepreneurs within the hair, wellness, and lifestyle industries seeking to monetize their passion authentically.
Community Leadership and Supporting Minority-Owned Businesses
Beyond running a successful salon, Toriah Mimms is deeply committed to community uplifting, local advocacy, and supporting small business ecosystems. She consistently uses her platform to highlight minority-owned enterprises, collaborate with local artisans, and mentor emerging stylists entering the beauty industry. She firmly believes that business owners have a responsibility to contribute positively to the economic and social fabric of their local communities.
A clear example of her community-first mindset occurred during the milestone celebrations of her salon, such as The Curl Bar anniversary block parties. Rather than hosting private corporate events, Toriah Mimms organized vibrant community gatherings that featured other local, minority-owned vendors, food artists, and local creators. These public initiatives provided valuable exposure and sales opportunities for surrounding small businesses while celebrating natural hair culture in a joyful, inclusive public space. Her community engagement has further cemented her reputation as a thoughtful local leader and compassionate business founder.
Physical Appearance, Height, and Personal Style
Known for her striking elegance, approachable demeanor, and polished personal style, Toriah Mimms stands 5 feet 8 inches tall (approximately 173 cm) and maintains a balanced, athletic build weighing around 130 lbs (59 kg). Her signature aesthetic naturally centers on gorgeous, well-maintained curls that showcase the efficacy of her hair health philosophy. She effortlessly blends modern athletic-chic fashion choices with sophisticated, elegant attire suitable for high-profile events, industry showcases, and business functions.
Her personal style mirrors her professional ethos: authentic, clean, vibrant, and effortlessly stylish. Whether she is working on clients in her salon, recording educational content, or spending quality time with her son, she exudes a quiet confidence that inspires her followers. Her commitment to maintaining a healthy lifestyle, glowing skin, and immaculate natural hair makes her a genuine role model for beauty enthusiasts seeking relatable inspiration.
Media Recognition and Industry Feature Spotlights
The impact of Toriah Mimms within the beauty sector has not gone unnoticed by mainstream beauty publications and specialized media outlets. Over the course of her career, she has been featured in prestigious beauty and lifestyle publications, including ReadCurl Magazine, which highlighted her unique cutting techniques, customer transformation stories, and salon philosophy. She has also appeared on popular industry podcasts, such as The Glow Up Effect, where she shared her intimate journey from self-taught hair enthusiast to successful brick-and-mortar salon owner.
These media features have helped solidify her standing as an authority within the textured hair community. Editorial features frequently praise her for her educational clarity, artistic passion, and commitment to client empowerment. By using public interviews to share practical hair wisdom rather than dwelling on celebrity gossip, Toriah Mimms has successfully redirected public media attention toward meaningful, inspirational conversations regarding business building, natural hair acceptance, and self-care.
Personal Philosophy, Values, and Future Business Vision
The core personal philosophy of Toriah Mimms revolves around authenticity, continuous self-improvement, family devotion, and empowering others. She believes that true beauty begins with self-acceptance and that taking care of one’s natural hair is an intimate form of self-love and personal respect. In her personal life, she places family above all else, ensuring that her son Deuce Tatum remains her top daily priority amidst her expanding professional commitments.
Looking ahead toward the future, Toriah Mimms continues to plan the expansion of her business brand. Her long-term vision includes developing specialized hair care product lines tailored for natural curls, expanding her digital academy to reach international students, and opening additional physical salon locations. With her relentless work ethic, proven business strategy, and deep passion for her craft, the future holds unlimited promise for this remarkable entrepreneur as she continues to inspire, educate, and lead within the global beauty industry.
Conclusion:
In summary, Toriah Mimms has crafted an extraordinary life defined by independence, artistic talent, and entrepreneurial achievement. From her early days as a high school athlete in St. Louis to becoming a master curl stylist, respected salon owner, and dedicated mother in Boston, she has consistently overcome obstacles through grace, hard work, and clear vision. She successfully transformed her personal passion for curl care into a thriving, highly respected business enterprise, Biceps curl, while establishing an inspiring standard for co-parenting and community leadership.
Her legacy reaches far beyond her high-profile personal associations; it lives in the thousands of clients she has empowered, the digital students she has educated, and the positive representation she continues to provide for young mothers and female business founders nationwide. As Toriah Mimms continues to expand her business footprint, innovate within the hair care space, and nurture her family, her story remains a powerful reminder that with dedication, passion, and self-belief, anyone can write their own success story on their own terms.
Frequently Asked Questions (FAQs)
1. Who is Toriah Mimms?
Toriah Mimms (also known as Toriah Lachell) is an American entrepreneur, certified hair care specialist, master curl stylist, and founder of The Curl Bar, a popular hair salon based near Boston, Massachusetts.
2. When and where was Toriah Mimms born?
Toriah Mimms was born on February 6, 2000, in St. Louis, Missouri, United States.
3. What is the connection between Toriah Mimms and Jayson Tatum?
Toriah Mimms and NBA star Jayson Tatum were high school sweethearts who dated while attending high school in Missouri. They share a son together, Jayson “Deuce” Christopher Tatum Jr., born in December 2017.
4. What business does Toriah Mimms own?
She is the owner and founder of The Curl Bar, a specialized beauty salon that focuses on natural hair textures, curl care education, custom curly cuts, and hydration treatments.
5. What specialized hair certifications does Toriah Mimms hold?
Toriah Mimms is a graduate of Empire Beauty School and holds professional certifications including DevaCurl certification, Cut It Kinky training, and Rezo Cut certification.
6. Where does Toriah Mimms currently reside?
She currently resides in the Boston, Massachusetts area, where she operates her business and co-parents her son, Deuce Tatum.
7. What is the estimated net worth of Toriah Mimms?
Her estimated net worth is approximately $500,000, earned through her successful salon enterprise, digital learning courses, and beauty brand activities.
